Good Service Beats Low Prices
My wife and I were recently in the market for new patio doors, and our shopping experience demonstrated the importance of value pricing and reiterated that customers will pay more for a better service...
View ArticleRace For Better Service, Not Lower Prices
I often participate in Friday morning breakfast meetings with a group of local executives from a variety of industries. Discussion topics include the local business environment, performing versus...
View ArticleMake the Effort to Understand Customer Needs
You know inherently that customers are not all the same. I have written in the past about the importance of segmenting your customers and working to understand the needs of each segment so you can...
View ArticleWhere’s Waldo Pricing Causes Customer Dissatisfaction
Last month I wrote a post Dealing with Customer Complaints in which I mentioned some personal dealings with Verizon that were unsatisfactory. In the post I wrote that it felt like playing Hunt the...
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